Real hair made to feel like you.
Hair made for real life. The kind you can throw on for the school run, wear to work, tuck behind your ears, run your hands through and still feel like yourself in. Beautiful 100% human hair with movement that feels natural, not set, stiff or overly styled. Choose the length, colour, cut and style you love, then make the fit work around your head and the way you actually live.
Finding the right wig should feel like a breath out.
She Is Wearing It grew from @_she_is_losing_it_, a place created by Natalie to speak honestly about hair loss. As the community grew, one question kept coming back: Where do I buy a wig I can trust? SIW was created to turn unfamiliar details into calm, understandable choices.
The Core Collection starts with the bit that matters most: the hair. Hair you can actually picture yourself wearing on an ordinary Tuesday, not just under perfect lighting or for a perfectly styled photo. Find the length and look that feels like you, then choose the fit and cap details around your everyday life.
Take your time. Ask anything. There is no one right way to feel about hair loss and no pressure to choose before you are ready. Just beautiful real hair, clear information and support when you want it.
Made your way, one choice at a time.
1. Find your length
Choose The Bob, Lob, Midi, Long or Maxi.
2. Choose your colour
Explore 12 wearable shades across black, brunette, blonde and red in our Colour Guide
3. Choose your cut and style
Choose Blunt & Straight for a clean, polished finish or Layered & Wavy for softer movement.
4. Find your fit
Compare your circumference, front-to-nape and ear-to-ear measurements with the Size Guide.
5. Choose your cap
Select The Essential Cap — 11×5 or The Versatile Cap — 13×6 at any available length. The Freedom Cap — Full Lace is available only from 14 inches and above. Learn more in our Cap Guide
6. Choose your density
Natural 150% is the standard and preselected density. Choose 130% for a lighter finish or 180% for a fuller finish.
7. Choose your ear tabs
Select a slimmer single tab or a more structured V-shaped tab. Ear tabs are included as standard, but they can also be removed on request.
8. Add silicone if you want it
Choose silicone on the ear tabs, across the back of the cap, both or neither.
Not sure where to begin? Book a free, no-pressure consultation with Natalie. It is your space to ask questions openly, understand your options and feel supported in your choice.
Introducing: The Core Collection
- The Bob
- The Lob
- The Midi
- The Long
- The Maxi
The Bob
The Lob
The Midi
The Long
The Maxi
what our clients said
Worn in real life.
Real feedback, real hairlines and real women wearing SIW their way.
“As a fellow wig maker, I am notoriously picky when it comes to hairpieces, but this brown human hair wig completely blew me away
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“The hair lines and density are so natural, nobody can tell they’re wigs!
She’s wearing it is my go to for wigs now.
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“I’m absolutely in love with my new hair from She Is Wearing It! It genuinely feels just like my old hair.
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“I absolutely love this piece. The lace virtually disappears too - the hairline is so natural.
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“Can wear this completely glueless all day with ease. I’ve practically lived in it since it arrived, so unbelievably comfortable!
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“Natalie has given me not only perfect hair but I have found confidence in myself that has been missing since I started this hair loss journey.
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“The bleached knots make such a huge difference — it looks so incredibly natural that you would honestly never know it was a wig.
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“The hair quality is also amazing — it’s so soft, looks healthy, and even after washing it, I haven’t noticed any shedding or color fading
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“It’s so beautiful – I’m absolutely in love with it! I wish I’d discovered this sooner
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Meet the founder
From honest conversations to hair you can trust
I have lived with alopecia for more than 20 years and wear wigs every day. I know how personal this choice is, how overwhelming the details can feel and how much hope can sit inside one wig box.
She Is Losing It gave me a place to share the truth about hair loss. She Is Wearing It grew from the questions that followed, so that honesty could become practical guidance, thoughtful choices and beautiful hair made to feel like you.
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You were here from the beginning. That is what makes you different.
Join The Thread for 5% off for life, first access to Ready-to-Ship releases and previews of new colours before everyone else.
Come in. Take your time.
Begin with the hair that feels like you, explore the guides at your own pace or talk it through with someone who understands.
